Creating a Killer Online Video Strategy
The area of video focuses on several opportunities for an automotive dealer: Video pre-roll: provides the ability to…
News April 14Latest in: Leadership
Adapting to Mobile-Enabled Emails
79% of people report viewing emails on their phone 59% of smartphone users say they’re likely to make…
News April 14Five Questions You Need to Ask Yourself…with Mike Good
What on earth could possibly propel a dealership from 100 cars a month to over 5,000 annually? Is…
News April 14It’s All About That Lead, ‘Bout That Lead – No Trouble!
The 3 Easy Concepts That You’ve Been Missing Why do we make life harder than it needs to…
News April 1410,000 likes mean nothing if your sales floor is empty
Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget?…
News April 143 Reasons WHY you should care about the Real Market Value (RMV) of your customers
At the upcoming DD18 in Tampa, I will be sharing why the Real Market Value (RMV) should decide…
News April 14Video is like inventory, it’s all about the mix!
For most dealers, video is the missing ingredient for increasing conversions. Our session begins with strategy and then…
News April 14A Picture is Worth a Thousand VDP Views.
In early 2012, based on years of work with the biggest 3rd party listings sites as a technology…
News April 14Toyota Dealership Uses Strong Digital Strategy to Overcome Challenging Geographic Location
When General Manager Tim Van Binsbergen arrived in 2005, he realized that the store had a unique marketing…
News April 14Exposure To Closure
We need more leads, we aren’t selling enough, call the ad gal, or get on the net and…
News April 14
