A Recipe for Customer Retention at Your Dealership
Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may…
News August 8Latest in: Leadership
Breaking into the Top 100 Dealers List: A Unique Story of One Rural Dealer
Every car dealer dreams of sitting on top of their regional sales rankings. Some may also strive to…
News August 8
The Key to Connection: Stop Following Up with Your Internet Leads Like It’s 2009
When is the last time you inspected your internet lead processes? Do you know what the content of…
News August 8
When It Comes to Customers Don’t Judge a Book by Its Cover
Almost every salesperson or manager that’s been in the business for a while has a story to tell…
News August 8
Who Is Responsible for Your Company’s Success? You Are!
I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful…
News August 7
If Your Data Is in Danger, So Is Your Business: Take Steps Today to Protect Your Most Valuable Asset
Your dealership has likely spent millions of dollars and hundreds of hours building your database and related systems.…
News August 7
Your Dealership Social Strategy Guide
More consumers are turning to social media and online review sites than ever before to research automotive dealerships.…
News August 7
Are you Killing Customers Softly with the Same Old Song?
In a recent article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience…
News August 7
Focusing Dealership Effort Through Strong Customer Support
Dealerships would love for their employees to give everything they have in pursuit of company success. In reality,…
News August 4
Attribution: Do Auto Dealers Really Know What’s Happening?
We asked dealers how they are adapting to new marketing measurement tools. Things have changed considerably with the…
News August 4
