Sweet Expectations
Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget…
News January 28Latest in: Leadership
Agencies Using the Wrong Metrics for Paid Search
I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working…
News January 26
Freebie Friday: Preparation Eliminates Pressure
Are you prepared? Bill Wittenmyer explains why being prepared will make you more successful.
News January 26
Patience: Why Squirrels Can’t Be in Charge of Business Decisions
I know if seems like an odd image. A squirrel running around searching for their next nut. Moving…
News January 26
How to Create a Memorable Customer Experience
As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel…
News January 24
Using an “Outside-In” Strategy for Customer Experience
Providing the right experience that attracts and keeps customers can be difficult. Why? Well, according to an article…
News January 24
When NOT to be the Smartest Person in the Room
In the best-selling book of 1979, “The Hitchhiker’s Guide to the Galaxy” by science-fiction author Douglas Adams, one…
News January 24
Used Car Market Insights: Depreciation Ticks Up on Cars
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News January 23
Don’t Eat Tomato Soup with Chopsticks
As a dealership there are many ways you can identify if you’re losing customers. Through data, you can…
News January 23
Witt’s Wise Words: Dreaming Isn’t Doing
In this edition of Witt’s Wise Words, Bill Wittenmyer shares why ideas are great but execution is more…
News January 22
