Think Tank: Should You Start A Vlog?
Over 300 hours of video are uploaded to Youtube every minute. Should you start creating video content &…
News March 1Latest in: Leadership
Helping Customers Feel Welcomed, Safe, and Understood
Automotive services are selling themselves. For customers, it is not whether to service a car; it is about…
News March 1
Increase Staff Productivity by 50%… While Increasing Morale
In her book Multipliers, Liz Wiseman shares research, which suggests that the American worker is only 40-70% productive…
News March 1
Managing Increased Telephone Traffic in a Digital World: Understanding the Totally New Experience the Caller Demands
It may seem surprising with all the methods of communication available, but the most frequent and meaningful interaction…
News March 1
How Digital Retailing Will Change Staff Responsibilities
Is your dealership planning to implement a digital retailing solution this year? If so, you’re not alone. According…
News March 1
Dealership Safety Concerns Aren’t Only About Recalls
Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as…
News February 28
Spring Time Auction Sales Performing Well
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News February 27
There’s a War Going On: Is Your Digital Marketing in Danger?
In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is…
News February 27
Wowing the Customer: Actions Speak Louder than Words
Occasionally, when creating a great customer experience a business will have to go above and beyond for its…
News February 27
Variable Pay Plans: Motivators or Impediments?
To manage and motivate their service advisors, most dealers use highly variable pay plans based on gross margin.…
News February 26
