How to Capture More Service Potential from Current Customers
By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto…
News March 20Latest in: Leadership
Avoiding the Common Service Technology Traps
I’ve been around enough installations of technology and tools in dealership service departments to spot a train wreck…
News March 19
Witt’s Wise Words: Are You a “Me Guy” or a “We Guy”?
Are you a “Me Guy” or a “We Guy”? In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill…
News March 19
The Seven Rules of Cult Brands
THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult…
News March 16
Think Tank: 5 Ways to Overcome Fear
Whether you live in fear or control with fear, you’re limiting yourself by not overcoming it. My entire…
News March 16
Winning the Retail Game is Getting Harder. Can You Do It?
Do you think retail is changing, or do you believe that continuing to do the same thing will…
News March 16
Islands in the Stream, that is What We Are
Live video is taking over. If you have been on social media anytime lately, you probably noticed the…
News March 16
Freebie Friday: Be a Salesman, Not a Yes-Man
Too often we see sales people make efforts to overachieve by making customers happy by agreeing to everything…
News March 16
Want to Promote Accountability in Sales? Go Mobile
Automotive retailing (and the automotive industry in general) has always been closely tied to technological advances that help…
News March 15
Why Omni-Channel Beats Multi-Channel Marketing
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the…
News March 15
