BLACK BOOK MARCH DEPRECIATION REPORT SHOWS A CONTINUATION OF STRONG RETENTION FOR SEVERAL SMALLER CAR SEGMENTS
LAWRENCEVILLE, Ga. (April 18, 2018) – According to Black Book® data, the average price of a used vehicle…
News April 18Latest in: Leadership
How Localized Programmatic Advertising Can Work for Dealerships
The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints,…
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Four Weeks in a Row of Increasing Used Car Values
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
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The Growing Gap Between Retail and Automotive Customer Experience
Doug Van Sach explains the growing gap between retailers and automotive consumer experience in this video blog.
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Do Trade Shows Improve Sales?
There’s always another trade show to sponsor or attend, and the costs add up quickly. The question is…
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Think Tank: What CEOs Could Learn From Reality TV
While it may seem like reality TV comes up empty-handed in terms of educational programming, it did teach…
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Witt’s Wise Words: All About Personalization
When is it good to have the “it’s all about me” mentality? Not often, but in this week’s…
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Freebie Friday: How to Make a Good Sales Month Great
In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer walks us through how you can make a good sales month…
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Three Weeks of Positive Trends in Used Car Values
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
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Hard Facts: 3 Ways to Leverage Facebook Targeting Changes. How to Avoid Being Screwed By Facebook!
Facebook is responding to the backlash concerning their privacy policies by making life for marketers as difficult as…
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