What’s the Right Budget for Service?
Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
News April 25Latest in: Leadership
The Time for eContracting Is Now
I recently participated in a panel discussion at CBA Live focusing on dealer motivations, eContracting, operational efficiencies, and…
News April 24
Making Money with Merchandising
The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue…
News April 24
Compact Cars in Demand
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 24
Where to Find Your Next Great Salesperson? Try Your Favorite Restaurant!
“There aren’t any good salespeople anymore!” “No one wants to go into sales.” “Millennials just don’t have the…
News April 24
Hard Facts: Email Deliverability Best Practices, Improve Email Deliverability
There is one medium where you can guarantee how you interact and engage with your audience? An audience…
News April 23
Do You Have Amazon Expectations?
Amazon is leading the way in convenience. Do you agree? Ujj Nath shares his perspective in his latest…
News April 23
4 Steps to Advertising that Converts
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job…
News April 23
Let’s be Legendary
Every now and then you witness something truly inspiring. I was recently reminded such an occurrence…. It was…
News April 21
Think Tank: How To Use Your Leadership Skills To Motivate Your Staff & Tactics To Avoid
Managers need to do more than just manage; in order to be a good manager, YOU NEED TO…
News April 20
