What’s Number Chunking & Why Is It Important?
President & Partner Michael Markette explains number-chunking & how that strategy can help dealers re-engage with more consumers.
News May 2Latest in: Leadership
Email Marketing Remains a Powerful Tool-Here’s Why
Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the…
News May 2
How Dealers Can Build Customer Loyalty [On and Off the Lot]
Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in…
News April 30
Leasing, a Great Opportunity for More Transparency
As the cost of vehicles goes up, leasing is making a strong rebound in the market. OEM and…
News April 30
Hard Facts: Knowing When To Hire Employees I Advice for ENTREPRENEURS!
Are you a solo-preneur or working with a small team and aren’t sure if you can handle expanding…
News April 30
Unconscious Bias Doesn’t Just Happen at Coffee Shops: 5 Steps to Being Proactive and Increasing Your Bottom Line
Unconscious behaviors of your front and back end teams can be tricky and difficult to recognize, but they…
News April 30
Is $7.5 Million Worth a Process Change?
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any…
News April 30
A Dealer’s Guide to Information Security
Auto dealerships are often under the misconception that they are too small to be targeted in a data…
News April 26
Think Tank: How Long Should My Videos Be? I Video Tips & Ideal Video Length
“Hey Paul, how long should my videos be?” This is a common question I get asked from…
News April 26
How Do Tire Sales Affect Customer Loyalty?
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this…
News April 26
