Drive Sold-to-Service Converts
Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty…
News June 17Latest in: Leadership
Does Your Automotive Marketplace Pass the Friction Test?
Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive…
News June 15
BLACK BOOK MAY DEPRECIATION REPORT SHOWS MANY CARS AND TRUCKS SETTLING INTO SUMMER DEPRECIATION PATTERNS
LAWRENCEVILLE, Ga. (June 15, 2018) – According to Black Book® data, the average price of a used vehicle…
News June 15
The Evolution of Technology In Consumer Engagement
Since the opening of the first car dealership, dealers have been looking for ways to connect with car…
News June 14
Think Tank: How to Decrease Your Bounce Rate | 10 Website Traffic Tips
Don’t get so caught up in updated features and metrics that you forget about the basics.. like your…
News June 13
The Importance of Revenue Yield
CEO & Executive Chairman Scot Eisenfelder explains the importance of revenue yield to dealerships in service.
News June 13
Don’t Go Breaking Your Customer’s Heart!
When it comes to earning business, the customer experience has become a key differentiator. These days, sales and…
News June 12
How Artificial Intelligence is Influencing 2018’s Top HR Trends
Making way for a more technology-dependent future, AI is one of the latest tech spheres that has taken…
News June 12
Mid-Size Car Values Drop
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News June 12
Broken Links Lead to Broken Relationships
When I had the opportunity to move into the role of internet director at a Ford dealership in…
News June 11
