Are You Unintentionally Creating Missed Opportunities?
Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with…
News July 3Latest in: Leadership
Mobile Facebook Ads are the Key to Survival for Car Dealerships
Did you know Mobile Devices are expected to account for 70% of all USA based Facebook Traffic in…
News July 2
Vehicle Disposition: Begin with the End in Mind
When acquiring used vehicles, having a defined strategy for how you intend to dispose of each vehicle you…
News June 28
Is a “Little Bit Better” than your Competition Really a Great Customer Experience?
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the…
News June 28
Think Tank: Instagram Basics: What to Post & How Often
Instagram is pulling out all the stops with its announcement of IGTV, its latest feature adding long-form video…
News June 27
Is Facebook Important to Automotive Marketing?
CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook’s importance to automotive marketing.
News June 27
Mid-Size Cars See Highest Declines in 20 Weeks
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News June 26
The Key to Retention: Consistent Contact
To stay top-of-mind with your customers, you need to keep in touch. If you have lifecycle-based communications that…
News June 25
One Small Step Is a Good Start to a Long Journey
It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the…
News June 22
Are you Ignoring Your Most Valuable Point of Customer Contact?
These days, customer experience is a vital part of the car buying process. And, the first part of…
News June 22
