How to Humanize Your Dealership with Video
The automotive industry spends more on video to build our brands than any other industry except travel –…
News August 16Latest in: Leadership
Welcome to the El Patronn Show
The face of Brooklyn Mitsubishi, the top-selling Mitsubishi dealership in the Northeast, is an outgoing and kinetic man…
News August 15
Think Tank: The Power Of Pre-Roll & How To Avoid Failing At It
As always, thanks for watching! I hope my content is keeping you entertained. Did you know I post…
News August 15
I Do My Best Poof Reading After I Hit Send
We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself — posted…
News August 15
Is Lack of Transparency Killing Your Lead Volume?
Throughout the history of our automotive industry – and even more so as we increasingly progress into the…
News August 14
The CRM of Tomorrow, Today
When I started in the car business 18 years ago, my CRM was a sharpie marker, and a…
News August 10
How to Spot Potential Leaders in Your Organization
How do you spot potential leaders in your organization? Is it the person that keeps asking for the…
News August 10
3 Common Used Vehicle Concerns and Their Cures
My recent conversations with dealers reveal three common concerns about their used vehicle performance. I thought I’d use…
News August 10
Bridge the Gap Between Where You Are and Where You Want to Be
Last week I had a call from a young man whom I have come to respect due to…
News August 10
Disciplined Innovation
“If you have always done it that way, it is probably wrong.” – Charles Kettering “Innovator,” “disruptor,” “game…
News August 10
