The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see…
News August 22Latest in: Leadership
The Untapped Source for Attribution Learnings: Customer Reviews
Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes…
News August 21
Wi-Fi is Like Water: You Need Plenty Of It and Here’s How to Do It!
Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business…
News August 21
Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis
Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are…
News August 20
Think SEO is Just for Your Automotive Website? Think Again.
Search engine optimization is one of the most misunderstood marketing strategies in the automotive industry. Why? It’s because…
News August 20
Witt’s Wise Words: Managing Your Sales Team
Should you focus more on your top producers, or help build up your lower producers? ELEAD1ONE Partner Bill…
News August 20
Hard Facts: 2 Top Strategies For Retaining Millennials
This isn’t your Grandfather’s workforce anymore. ? It’s no secret that in this day and age, it’s harder…
News August 17
#Freebie Fridays: Email Is Not Dead
The rules of email marketing have changed. ELEAD1ONE Partner Bill Wittenmyer explains the importance of targeted, relevant email…
News August 17
Why QR Codes Failed: A Conversation of Relevance
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes …
News August 17
Auto Subscriptions: Winning the Present While Preparing for the Future
There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major…
News August 17
