The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to…
News October 5Latest in: Leadership
It’s Time to Break Away From Status Quo
The dealer management system (DMS) touches every aspect of a dealership’s business. It can collect, store, manage and…
News October 5
Find Cars at Auctions with Profit Potential
It’s crucial in today’s market, to spend your money and time wisely. With only so many hours in…
News October 5
Avoiding Unintended Contract Modifications
Gaining additional protection for your anti-modification and anti-waiver contract provisions One of the frustrating aspects of contractual agreements…
News October 5
Manage Your Customer Data as a Strategic Asset
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more…
News October 5
#FreebieFriday: Thinking Big but Acting Bigger
ELEAD1ONE partner Bill Wittenmyer shares why dealership employees not only need to think big but act bigger in…
News October 5
A Tale of Two Hires
Better recruitment of new employees can help reduce your turnover rate and save your dealership much grief and…
News October 4
Your Front-Line Employees Are Your Brand. Are You Hiring the Right Ones?
Have you ever told a customer, “Your brakes are fine, but your alignment is totally out of whack!”?…
News October 4
SEO Through the Years: How the Importance of Backlinks Has Changed
Most of you know that backlinks matter for SEO, but do you know why? If you’re new to…
News October 4
From Online to In-Store: Continuing the Digital Experience
In the retail world today, consumers have grown accustom to quick, easy, and digital processes. Take Google and…
News October 4
