The Future of Car Buying is Mobile
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according…
News February 6Latest in: Event News
Marketing Attribution that Finally Connects the Dots
The most common question dealership managers ask when assessing the value and ROI of any marketing initiative always…
News February 1
Dealer Prejudice
Automotive is cluttered with old-time assumptions and inherent tendencies that “appear” to hold back a lot of dealerships.…
News February 1
How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet…
News February 1
Top Five Dealership Objectives + Social Media Metrics to Measure for ROI
One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when…
News February 1
4 "Big Data" Principles All Marketing Champions Need To Know
Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships…
News February 1
Consumers Now Shop Online. Is YOUR Dealership Ready?
Car sales today are a whole different process from how it was in the past. A few years…
News January 23
Get Ready: Artificial Intelligence is Coming to Your Dealership
If you watched any TV over the holidays, you probably saw the commercials for Amazon Echo, affectionately known…
News January 18
Protect Customer Data and Bank Accounts with Two-Factor Authentication
Cybersecurity is more than just a buzzword that's hanging over from the election. This issue is a real…
News January 5
Something to Brag About!
Does your dealership brag about its reputation with customers? Do you constantly explore new ways to improve your…
News December 29
