The Importance of View-Through Attribution [VIDEO]
Clarivoy CEO & Founder Steve White discusses the importance of view-through attribution in this short video blog.
News February 9Latest in: Event News
ARE YOU IN THE DARK? The Dark Truth About Bot Traffic
Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on…
News February 6
The Future of Car Buying is Mobile
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according…
News February 6
Marketing Attribution that Finally Connects the Dots
The most common question dealership managers ask when assessing the value and ROI of any marketing initiative always…
News February 1
Dealer Prejudice
Automotive is cluttered with old-time assumptions and inherent tendencies that “appear” to hold back a lot of dealerships.…
News February 1
How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet…
News February 1
Top Five Dealership Objectives + Social Media Metrics to Measure for ROI
One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when…
News February 1
4 "Big Data" Principles All Marketing Champions Need To Know
Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships…
News February 1
Consumers Now Shop Online. Is YOUR Dealership Ready?
Car sales today are a whole different process from how it was in the past. A few years…
News January 23
Get Ready: Artificial Intelligence is Coming to Your Dealership
If you watched any TV over the holidays, you probably saw the commercials for Amazon Echo, affectionately known…
News January 18
