Are You Getting Fooled by Today’s Digital Solutions?
There are a multitude of digital solutions available today for dealers to choose from with their marketing efforts.…
News February 28Latest in: Event News
Using Data to Unlock the Secrets of the Automotive Market
The auto industry continues to thrive with annual new car and light truck sales breaking unit barriers every…
News February 28
Is Google Analytics Your #1 Competitor?
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to…
News February 28
It’s a Trap! Ignore the KPIs to See What You’re Paying For
Here’s a scene that should have been at the start of Return of the Jedi. Emperor Palpatine reclines…
News February 27
Building a Budget Around Today’s Now Buyer
Waste. The most dreaded word in business. Whether it’s time or people or money, every business tries to…
News February 27
A Big Picture Perspective of Dealership Performance
Many professionals in the auto industry love their numbers: Impressions are up. Clicks are down. Conversion rates have…
News February 24
How to Eliminate the Cold Call
In the car business, everyone knows what a cold call is. For decades, the cold call has been…
News February 24
Is Your Dealership a Sitting Duck? Risk Mitigation in a World of Exploding Recalls
Injuries, and even incidents of death, continue to climb as recalls are an ever-escalating problem. As a result,…
News February 24
The Rise of DIY Audience Marketing
Think of an auditorium filled with your customers. Thousands of people in one room. Some are customers from…
News February 23
There’s a new kind of ADD in Automotive – "Another Damn Dashboard"
When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the…
News February 23
