Will Customers Finance Their Cars Online?
Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally,…
News February 14Latest in: Event News
Three Technology Upgrades to Attract the Best Millennial Talent
Does your dealership have what it takes to attract the best talent? When it comes to hiring, business…
News February 9
The Importance of View-Through Attribution [VIDEO]
Clarivoy CEO & Founder Steve White discusses the importance of view-through attribution in this short video blog.
News February 9
ARE YOU IN THE DARK? The Dark Truth About Bot Traffic
Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on…
News February 6
The Future of Car Buying is Mobile
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according…
News February 6
Marketing Attribution that Finally Connects the Dots
The most common question dealership managers ask when assessing the value and ROI of any marketing initiative always…
News February 1
Dealer Prejudice
Automotive is cluttered with old-time assumptions and inherent tendencies that “appear” to hold back a lot of dealerships.…
News February 1
How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet…
News February 1
Top Five Dealership Objectives + Social Media Metrics to Measure for ROI
One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when…
News February 1
4 "Big Data" Principles All Marketing Champions Need To Know
Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships…
News February 1
