Direct Mail: The Rocky of Automotive Marketing
Rocky Balboa is the classic underdog who rose from nobody to champion to seasoned contender through grit, hard…
News May 10Latest in: Event News
Advertising to Women Car Buyers
Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges…
News May 10
7 Powerful Reasons Why Everything Begins with Content Strategy
The days of ‘just posting' on social media are over. The days of updating content on your website…
News May 10
FREE ADVERTISING!
BOOM! Made you look! Yes, the words NEW and FREE are still the hottest action words in the advertising…
News May 9
Don’t Be So Quick to Judge
Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio,…
News April 28
Digital Dealer 22 Wins the Week in Tampa
While certainly not my first Digital Dealer, I was excited because it was in my own backyard at…
News April 27
5 Tech Upgrades Your Dealership Needs to Sell Cars Online
A recent article in Automotive News states the era of online car sales has arrived. Some dealerships already…
News April 12
Four Simple Strategies to Accelerate Lead Conversion
What is your dealership's lead conversion rate? Specifically, how many of your leads turn into buyers? Industry benchmarks…
News April 4
Using Cause-based and Community Marketing as a Competitive Advantage
Are you a dealer who’s tired of chasing customers who only want the bottom dollar and don’t seem…
News April 4
3 Ways Business Intelligence Delivers ROI
Why do I ask? Well, if you work in a dealership, chances are good that you either review…
News April 3
