A Recipe for Customer Retention at Your Dealership
Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may…
News August 8Latest in: Event News
Breaking into the Top 100 Dealers List: A Unique Story of One Rural Dealer
Every car dealer dreams of sitting on top of their regional sales rankings. Some may also strive to…
News August 8
How to Use Facebook’s Powerful Targeting Capabilities
Never have we, as advertisers, had such granular capabilities that allow us to pick and choose who receives…
News August 8
The Key to Connection: Stop Following Up with Your Internet Leads Like It’s 2009
When is the last time you inspected your internet lead processes? Do you know what the content of…
News August 8
Database – Gold Mines or Bottomless Pits?
I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for…
News August 7
Screen vs. Screen: How to Bridge the Creative Gap from TV Commercials to Video Pre-Roll Advertising
For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft…
News August 7
Faster, Simpler, Easier is Going to Win
What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example.…
News August 7
Who Is Responsible for Your Company’s Success? You Are!
I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful…
News August 7
Cover Story: Dealer Magazine Interview – Joe Wajda
Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda…
News August 3
How Do We Know That VDP Views Matter?
I love Netflix. For better or for worse, I’ll patiently wait for the next season of Daredevil to…
News August 2
