What You Don’t Know CAN Hurt You
For decades dealers have been searching for an effective way to understand and quantify whether their large marketing…
News August 24Latest in: Event News
Conquesting is Critical in an Ever-Changing Industry
With new car sales in decline, fierce industry competition, and relatively indecisive consumers up to the point of…
News August 23
Executing on a Digital F&I Consumer Experience
Let’s step outside the automotive industry for a moment and think about your last customer experience. Maybe you…
News August 22
Traditional Versus Digital… It’s Time to End the Debate
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented…
News August 22
Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing
It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are…
News August 16
3 Reasons Why You Overpay Your Worst People
Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is…
News August 16
The Uncut Story Your CRM Can’t Tell You: You Can’t Win Without Knowing What You’re Losing
It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the…
News August 16
The Best Service Experience: Back to Basics in a Digital World
A quarter of a century ago, before CSI and ROI were part of our mainstream vocabulary, before tablets…
News August 16
Does Your BDC Leverage Lead Data to Increase Sales?
In the early days of internet lead departments, BDC representatives held the ultimate leverage: knowledge. Dealership websites presented…
News August 9
5 Tips to Getting Your Customers to Sing Your Praises Online
According to a study by The Nielsen Company, 74 percent of consumers turn to review sites to find…
News August 9
