Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Welcome back to my three-part series on how to implement Big Data to find the unique data hook…
News March 10Latest in: Event News
A Mystery Shop for a Major National OEM
We were recently (2018) contracted to conduct a thorough mystery shop campaign all over the U.S. for a…
News March 10
Is Your Dealership Ready for the Connected TV Revolution?
The TV world has changed drastically over the last few years. That is, instead of reserving prime time…
News March 10
How You Receive and Utilize Data In This Marketplace Determines Your Success.
Recently, I asked several dealers this question and you can ask yourself; “What percentage of data accuracy do…
News March 9
Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
When did you last buy a car? If it was in the last few years, your decision-making process…
News March 9
4 Myths About Responsive Web Design Debunked
Responsive web design as a mobile-first strategy has been floating around for a while, and more and more…
News March 8
Interview with 2018 NADA Chairman – Wes Lutz, Owner, Extreme Chrysler-Dodge-Jeep-Ram
NADA Chairman Wes Lutz, owner of Extreme Chrysler-Dodge-Jeep-Ram, has been in the retail-auto industry for more than four…
News March 8
How to Promote Tentpole Events on Facebook
A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be…
News March 7
Hitting the Target for Paid Search
Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there…
News March 6
5 Steps to Creating an Amazing Online Retail Experience
XXI century is all about shopping online. Almost every shop, retailers and manufacturers have transferred their services to…
News March 6
