How Localized Programmatic Advertising Can Work for Dealerships
The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints,…
News April 17Latest in: Event News
Do Trade Shows Improve Sales?
There’s always another trade show to sponsor or attend, and the costs add up quickly. The question is…
News April 16
Think Tank: What CEOs Could Learn From Reality TV
While it may seem like reality TV comes up empty-handed in terms of educational programming, it did teach…
News April 16
How Facebook’s Latest Announcement Will Impact Your Ad Targeting
As a dealer, you need to know that the way you advertise on Facebook is about to change.…
News April 12
Hard Facts: 3 Ways to Leverage Facebook Targeting Changes. How to Avoid Being Screwed By Facebook!
Facebook is responding to the backlash concerning their privacy policies by making life for marketers as difficult as…
News April 12
Think Tank: Still Not Getting Social? WATCH THIS
While the possibilities available with paid social advertising may seem obvious to you, they’re not to most! I…
News April 6
Searching for Service: Tips for a Successful PPC Campaign
When consumers search for vehicle service options in your area, does your dealership’s website appear on the search…
News April 4
A Mystery Shop for a Major National OEM (Part 2)
Last month, I introduced Part 1 of a two-part article series on a national Mystery Shop that Dealer…
News April 3
NO, Dealers! You Don’t Need Work-Life Balance.
According to a recent study of young executives by HubSpot, one in two people say that they need…
News April 3
Relationship Development With People Is the Key to Your Success
Would you agree that great people drive greatness and without good people, your business is just a sound…
News April 3
