The Seven Rules of Cult Brands
THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult…
News March 20Latest in: Event News
Hard Facts: Why Consumer Behavior & Lead Handling Matter
It’s easy to blame our issues on others, particularly when we’re not seeing the outcomes we think we…
News March 20
Avoiding the Common Service Technology Traps
I’ve been around enough installations of technology and tools in dealership service departments to spot a train wreck…
News March 19
The Seven Rules of Cult Brands
THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult…
News March 16
Islands in the Stream, that is What We Are
Live video is taking over. If you have been on social media anytime lately, you probably noticed the…
News March 16
Why Omni-Channel Beats Multi-Channel Marketing
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the…
News March 15
Actionable Content Marketing Tips for Digital Marketers
Content marketing is definitely one of the marketing practices that are here to stay. As you may notice,…
News March 14
A Dating Guide to Automotive Digital Marketing
Much like dating, the car buying process has almost moved online. Consumers know everything about you before they…
News March 14
If You WOW Them, You’re More Likely to Sell Them!
Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic…
News March 14
Building a Company Culture Geared to Succeed
Throughout my time in the automotive industry, I have visited hundreds of dealerships. I have seen every type…
News March 14
