Interview with Lee Certilman, President/Dealer Principal of Nardy Honda Smithtown
A third-generation car dealer, Lee Certilman, president and dealer principal at Nardy Honda Smithtown, New York, was nominated…
News May 9Latest in: Event News
Your Best Advertising Target!
The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer! Because…
News May 9
Why Creative Marketing Matters
So much of the conversation in automotive marketing today is focused on how to leverage technology and data…
News May 9
Balancing Mobile and Desktop Goals
Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital…
News May 8
Email Marketing Remains a Powerful Tool-Here’s Why
Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the…
News May 2
How Dealers Can Build Customer Loyalty [On and Off the Lot]
Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in…
News April 30
Effective Public Relations Begins with Humans
The art of public relations has changed dramatically in recent years and now includes a myriad of services…
News April 30
A Dealer’s Guide to Information Security
Auto dealerships are often under the misconception that they are too small to be targeted in a data…
News April 26
Could Your Dealership Be Held for Ransom? Five Defensive Measures to Implement Right Now
Another tax season, another rash of scammers trying to separate people and businesses from their hard-earned money. While…
News April 25
Dealers Challenged with Google’s “Questions & Answers”
While setting up some new dealer marketing audits, I noticed a growing trend that will only become a…
News April 25
