Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas…
News May 9Latest in: Event News
10 Questions to Ask When Hiring a Social Media Manager
Every dealer wants his or her business to grow. At some point (maybe it’s today), you’ll likely recognize…
News May 9
Digital Dealer 24 Recap
NO UMBRELLA NEEDED Warm sunshine in April makes Florida the happiest place on earth for Digital Dealer’s spring…
News May 9
Interview with Lee Certilman, President/Dealer Principal of Nardy Honda Smithtown
A third-generation car dealer, Lee Certilman, president and dealer principal at Nardy Honda Smithtown, New York, was nominated…
News May 9
Your Best Advertising Target!
The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer! Because…
News May 9
Why Creative Marketing Matters
So much of the conversation in automotive marketing today is focused on how to leverage technology and data…
News May 9
Balancing Mobile and Desktop Goals
Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital…
News May 8
Email Marketing Remains a Powerful Tool-Here’s Why
Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the…
News May 2
How Dealers Can Build Customer Loyalty [On and Off the Lot]
Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in…
News April 30
Effective Public Relations Begins with Humans
The art of public relations has changed dramatically in recent years and now includes a myriad of services…
News April 30
