How to Build Loyalty with Customers by Writing Emails
Customer loyalty entails not only attracting but retaining customers for one’s business. It involves marketing tactics and strategies…
News May 22Latest in: Event News
Facebook Journeys: What Makes Customer Journey Data Valuable?
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which…
News May 21
How to Ensure Your Email Marketing Gets Through
As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t…
News May 18
Website Optimization 101: Navigation Best Practices
How users get around your site is just as important as the content on it. If your navigation…
News May 16
Automotive Dealerships and GDPR Regulations
The General Data Protection Regulation (“GDPR”) is a regulation in EU law on data protection and privacy for…
News May 16
Why Single Attribution is a Fool’s Errand
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool’s errand in this video…
News May 16
Hard Facts: Action Items for Google Ad Copy: Headline and Description
Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads…
News May 11
In Car Sales, the Best Social Marketer Wins
In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an…
News May 11
Resolving Dealer Mysteries Requires a New Standard
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything…
News May 11
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas…
News May 9
