The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy…
News July 4Latest in: Event News
Bridge the Gap Between Offline Car Sales & Online Actions With Facebook’s Offline Conversions
Traditional marketers in the auto industry typically focus only on a last-click model. This means that a lot…
News July 4
To Text or Not to Text?
Is texting a part of your dealership’s communication strategy with women customers? When used properly, texting as a…
News July 4
Interview with Kevin Frye: Jeff Wyler Automotive Family
Jeff Wyler Automotive Family is a Top 50 auto group based in Cincinnati, Ohio. The group offers 15…
News July 4
Your Supplier Base Is Costing You Big Money
Dealers that are preparing for future tough or leaner times are looking at all options to dial down…
News July 4
Commentary: Online-Only Car Sales Are Hurting the Industry
A millennial car buyer surfs the web while sitting on his couch, finds the car he wants, finds…
News July 4
Internal vs. External Buy-Sell?
Many have heard the news and read the articles that consolidation is the future of the auto business.…
News July 4
Anatomy of a Dealership That Gets Superior Results
Essential Things You Must Have in Place Jack Welch was the quintessential corporate leader of the…
News July 4
Learning Leadership From Coach John Wooden
The late and legendary John Wooden is regarded by many to be one of the greatest basketball coaches…
News July 4
Mobile Facebook Ads are the Key to Survival for Car Dealerships
Did you know Mobile Devices are expected to account for 70% of all USA based Facebook Traffic in…
News July 2
