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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Latest in: Event News

Super Bowl Ad Buys for 2013

The XLVII Super Bowl is just two months away and already reports are out about what companies are…

News December 5

Hook with Emotion, Close with Logic

I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with…

News December 4

Edmunds.com Advises Holiday Car Buyers how to Properly Review Car Sales Contracts Before Closing the Deal

SANTA MONICA, Calif. — As car shoppers rush to land a good holiday deal this month, Edmunds.com, the…

News December 4

Fiat 500 Abarth ‘Seduction’ Advertisement Named ‘Best TV Commercial’ at the 2012 D Show

Auburn Hills, Mich. – The Fiat 500 Abarth “Seduction” spot was named “Best TV Commercial” at this year’s D…

News December 4

FIAT Launches Social Media Sweepstakes to Drive Promotion of the All-New Battery Electric Fiat 500e

Auburn Hills, Mich. – Now through Mar. 15, FIAT is running a social media sweepstakes in conjunction with the…

News December 4

Make It a December to Remember with Lexus “Check In For Charity” Social Campaign

Automaker’s new app lets fans raise up to $100,000 for Boys & Girls Clubs of America TORRANCE, Calif.…

News December 4

Shift Women’s Objections about Car Leasing

PITTSBURGH, PA. — Women are now the fastest growing segment of new and used car buyers. The latest…

News November 29

STRATA Survey: Emerging Social Media Platforms Growing Market Share With Advertisers

CHICAGO — Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That…

News November 28

Learning to Compensate your Business Development Team, Do you Know How?

By the time you are at the point of considering how you want to compensate your business development…

News November 28

SureSale Launches Mobile Certification and Online Marketing Platforms

VENICE, Calif. — SureSale™, the certified pre-owned (CPO) marketing program that is changing the way used vehicles are bought…

News November 27