Why Dealerships Should be Using Facebook to Target Auto Shoppers
Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a…
News August 2Latest in: Event News
Report: More Auto Ad Dollars Going To Digital
Released Thursday, Borrell Associates' annual automotive advertising assessment finds that "dealers have begun an even stronger scale-back of…
News August 2
Video: The New Showroom
It’s no secret the world has changed in terms of how consumers are researching and buying cars today…
News August 1
Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone
The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will…
News July 29
Digital Wake Up Call: 3 Marketing Myths & How to Overcome Them
I always say the most successful marketers are the ones that look for problems and inefficiencies and implement…
News July 29
Lights, Camera, Action; Your Video Podcast is On!
This is the year of Video Marketing. By 2017, video will account for 69% of all consumer Internet…
News July 28
Dominate Your Market by Combining SEO & SEM
One of the biggest missed opportunities for dealers is this division that has entered the digital marketing conversation…
News July 28
Virtual Reality: The Newest Customer Experience Coming Your Way
Buckle up for the newest auto industry technological innovation. One that has the potential to move buyers down…
News July 28
Top 5 Ways Automotive Dealers Can Change Their Marketing Approach to Improve Customer Engagement in a Digital World
Today, consumers expect a 360-degree experience when it comes to shopping for a car, and engagement is critical…
News July 28
The 5 Stages of Customer Engagement and How to Optimize Each One
Auto dealers shouldn’t treat an auto purchase as a one-and-done transaction. There is a lifecycle to consider, and…
News July 28
