Inspire Your Guest to Invest
The primary purpose of a professional service advisor is to sell service, or as Scott Russeau puts it,…
News April 30Latest in: Dealer News
The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Picture the following scenario: you check your dealership’s monthly ad performance and notice an increase in clicks on…
News April 30
10 Traits of an Extraordinary Social Media Manager
With the increase of consumer preference to use online channels for communication, it’s crucial to devote attention to…
News April 30
Broadcast Advertising Back to the Future!
I remember when I had to wear a tie every day for business. I bought a lot of…
News April 30
Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
By Tony Allison, Justin Cerone and Steve Wojcicki These are fast-changing times for auto dealers, as various forms…
News April 30
Developing a Revenue Center
Is it time to innovate yet? The market is changing. Profitability is being challenged once again. Dealers are…
News April 30
The Tales of a Parts Pro…
Not much is written about the travails or the contributions of parts counter personnel. These suppliers of necessities…
News April 30
The Greatest Threat for Survival Could Be You
Steps to Demonstrate a Sense of Good Business Judgment The common excuse for dealership complacency is; “well this…
News April 30
Buyers Pickier in Today’s Buy/Sell Market
We are coming off yet another great year of high automotive retail transaction volume, and the good news…
News April 30
Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Despite car sales being a number one priority for most auto dealerships, the fixed ops department has become…
News April 30
