Disrupting the Buying Cycle: Turning Service Leads into Sales Dollars
If you look at the data, the expert analysis, and the firsthand accounts of dealers themselves, it’s undeniable…
News December 5Latest in: Dealer News
What Your Dealership Can Learn from Carvana
If you mention the name “Carvana” to most people in the auto industry, they will probably respond with…
News December 5
Rethink How to Market with Facebook and Instagram
When I mention Facebook and Instagram to dealers, I often get the eye roll reaction. It’s understandable. For…
News December 5
Are You Future Ready?
What will the auto market look like in 20-years? Over the last 20 years, the on-demand economy has made…
News December 5
6 Reasons to Do an Annual Social Media Policy Review
We are nearing the end of the year and you know what that means…it’s time to assess and…
News December 5
Your People Are Your Brand!
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service,…
News December 5
One Size Fits All No Longer Applies
According to NADA, new-vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion…
News December 5
Vehicle Merchandising: Use Features Not Price
As technology has advanced, vehicle pricing through informational third-party sites has become more front and center for consumers.…
News December 5
Your Limitation Is Not What You Don’t Have, It’s What You’re Not Using.
It’s Time to Shift from Potential to Kinetic Thinking Those of you who know me have heard me…
News December 5
3 Must-Dos to Combat Dealer Margin Declines
How many dealers figured they’d make up for ever-smaller margins in new and used vehicles by selling more…
News December 5
