Della Andersen, Customer Relations Director, Rich Ford
How does a stay-at-home mom – with no experience in selling cars, who threatened to drive her leased…
News July 1Latest in: Dealer News
Interview with Dennis Snyder, Rich Ford
Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…
News July 1“Lincoln Dealers” the truest form of entrepreneurship
I have had the privilege in my automotive career since 1971 to see a lot of old brands…
News July 1Effective Communication is Essential to Avoiding Litigation
Last week I participated in a mediation conference and explained to a consumer that the “issue” they were…
News July 1
Fewer Service Bays Mean More Opportunities!
GRAPH TO BE INCLUDED There are 50,000 fewer service bays in the United States than there were ten…
News July 1Sub-prime Acquisition Fees Being Attached
So…what do you do when a self-professed liar and thief who used to be one of yours now…
News July 1The New Playing Field: Today’s Women’s Market
Salesperson Rick escorts prospective customer Sandra to the door and shakes her hand then turns back to his…
News July 1Research is Increasingly Important!
Two years ago I wrote an article on the importance of local dealer research, and why “throwing your…
News July 1Eight Fresh Ideas to Generate Cost Savings, Top Line Revenue, Risk Mitigation
As a purchasing group, we are continually investigating, interacting with and meeting new suppliers and industry experts who…
News July 1Should you Own your Dealership Real Estate? What is the Opportunity Cost?
Dealers often assume that dealership real estate is a good investment. In this low interest rate environment, why…
News July 1
