Facebook Should be Sending Traffic to You – Not the Other Way Around
In one of the 20 Group presentations I gave last month discussing how dealers can better leverage social…
News July 1Latest in: Dealer News
STAR Standards Lighting the Way
I’m not a gambling man, but I bet if I asked 100 dealers on the street what they…
News July 1‘Let your Fingers do the Walking’
Do you remember this slogan? AdAge.com ranked it one of the top “Slogans of the Century”, along with:…
News July 1
Interview with Della Andersen, Customer Relations Director, Rich Ford
How does a stay-at-home mom – with no experience in selling cars, who threatened to drive her leased…
News July 1
Della Andersen, Customer Relations Director, Rich Ford
How does a stay-at-home mom – with no experience in selling cars, who threatened to drive her leased…
News July 1Interview with Dennis Snyder, Rich Ford
Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…
News July 1“Lincoln Dealers” the truest form of entrepreneurship
I have had the privilege in my automotive career since 1971 to see a lot of old brands…
News July 1Effective Communication is Essential to Avoiding Litigation
Last week I participated in a mediation conference and explained to a consumer that the “issue” they were…
News July 1
Fewer Service Bays Mean More Opportunities!
GRAPH TO BE INCLUDED There are 50,000 fewer service bays in the United States than there were ten…
News July 1Sub-prime Acquisition Fees Being Attached
So…what do you do when a self-professed liar and thief who used to be one of yours now…
News July 1
