‘Let your Fingers do the Walking’
Do you remember this slogan? AdAge.com ranked it one of the top “Slogans of the Century”, along with:…
News July 1Latest in: Dealer News
Interview with Della Andersen, Customer Relations Director, Rich Ford
How does a stay-at-home mom – with no experience in selling cars, who threatened to drive her leased…
News July 1
Della Andersen, Customer Relations Director, Rich Ford
How does a stay-at-home mom – with no experience in selling cars, who threatened to drive her leased…
News July 1Interview with Dennis Snyder, Rich Ford
Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…
News July 1“Lincoln Dealers” the truest form of entrepreneurship
I have had the privilege in my automotive career since 1971 to see a lot of old brands…
News July 1Effective Communication is Essential to Avoiding Litigation
Last week I participated in a mediation conference and explained to a consumer that the “issue” they were…
News July 1
Fewer Service Bays Mean More Opportunities!
GRAPH TO BE INCLUDED There are 50,000 fewer service bays in the United States than there were ten…
News July 1Sub-prime Acquisition Fees Being Attached
So…what do you do when a self-professed liar and thief who used to be one of yours now…
News July 1The New Playing Field: Today’s Women’s Market
Salesperson Rick escorts prospective customer Sandra to the door and shakes her hand then turns back to his…
News July 1Research is Increasingly Important!
Two years ago I wrote an article on the importance of local dealer research, and why “throwing your…
News July 1
