Re-allocating Ad Dollars to Maximize Opportunities with New Media
Last October at the Digital Dealer Conference & Exposition in Las Vegas keynote speaker Chip Perry, the CEO…
News June 1Latest in: Dealer News
Dealership Prices are Too High…Perception or Reality?
Fact: Most customer-pay service work (maintenance and repair) is done by aftermarket service centers. Fact: Aftermarket service centers…
News June 1Dealing with Consumers Who Use Aftermarket Parts
Potential legal problems often arise when consumers purchase aftermarket parts. Aftermarket parts, and particularly performance enhancing parts such…
News June 1The Dud-Funk Act – My Predictions
Unlike the empty talking heads on ESPN and TMZ, we were good at nicknames in college. The empty…
News June 1Maximize your Retail Marketing Strategy
Terry is a Chevy dealer selling 200 plus new vehicles a month with better than average grosses in…
News June 1Five Levers of Expense Management
Typical approach to cost control Most dealership organizations engaged in some form of cost reduction over the past…
News June 1Making the Most of Today’s Dealership Insurance Market
The good news for dealers today is there is a vigorous dealership insurance marketplace. The challenging news…
News June 1New Manufacturer Policies Impacting Dealerships
Kia’s trained technician warranty reimbursement policy So one of your long-time, highly experienced Kia technicians has allowed some…
News June 1
Black Book Online — Creating Leads that Sell Cars
Black Book® Online (www.blackbookonline.com), based in Boca Raton, FL, pioneered the online vehicle trade-in valuation industry, creating the…
News June 1
Bill McClure, Director of Internet Sales and Marketing, Fitzgerald Auto Mall
Bill McClure, Director of Internet Sales for Fitzgerald Auto Mall, is a big proponent of the do-it-yourself philosophy…
News June 1
