Digital Marketing Independence – Can Dealers do it all Themselves?
The growth of technology and particularly the Internet has made it possible for small and medium-sized businesses (SMBs),…
News August 1Latest in: Dealer News
The Best Time to Offer Additional Services
A recent study released by J.D. Power and Associates really underscores the importance of when to ask the…
News August 1Twins Separated at Birth
Once, service and parts were considered as one… Back when our industry began, a little more than a…
News August 1Asphalt, Octane and a Cross Pen
When I started in this business those were the only three things you needed to succeed: asphalt, octane…
News August 1Can you Pass a Compliance Audit?
The area code on the caller ID was the same area code where the week’s consulting engagement found…
News August 1Social Media – Is it a Fad or Real?
In my job, I often travel the country to speak to various automotive groups or facilitate classes for…
News August 1First Impressions
I was pleasantly surprised to attend a sales and marketing conference and the keynote started his speech with…
News August 1Reaching the ‘Gotta Buys’
A few years back I authored an article for Dealer magazine exploring the two basic types of customers…
News August 1Don’t Forget the Fixed Assets
A few times each year, I ask one of my law partners to prepare a guest article for…
News August 1Using Technology to Reduce your Failure Rate
Your prospect database is one of the most valuable marketing tools for determining what you could do to…
News July 28
