Melanie Erff
Principal Business Development Manager, Amazon AutosAmazon AutosMelanie Erff is a Principal Business Development Manager on the Amazon Autos team, where she recruits and engages automotive OEMs for strategic partnerships, builds relationships with senior industry leaders, and identifies opportunities to drive business growth across Amazon's vehicle marketplace. Melanie's effectiveness in this role is grounded in more than two decades of experience spanning the full automotive value chain. Melanie holds an MBA and a Master of Management Information Systems from the University of Pittsburgh's Joseph M. Katz Graduate School of Business, and a bachelor's degree from the University of Pittsburgh.
Closing the Experience Gap: How Dealers Can Compete in the Age of Direct-to-Consumer
Dealers have irreplaceable advantages that no direct-to-consumer brand can replicate. The challenge is meeting customers where they already shop. In t
…Dealers have irreplaceable advantages that no direct-to-consumer brand can replicate. The challenge is meeting customers where they already shop. In this session, explore how a dealer-first digital storefront bridges that gap.
This session shares les
…Dealers have irreplaceable advantages that no direct-to-consumer brand can replicate. The challenge is meeting customers where they already shop. In this session, explore how a dealer-first digital storefront bridges that gap.
This session shares lessons learned from building the storefront from the ground up: how setup and onboarding were designed with dealer feedback, how F&I fits into the digital experience, and how the future of digital s
…Dealers have irreplaceable advantages that no direct-to-consumer brand can replicate. The challenge is meeting customers where they already shop. In this session, explore how a dealer-first digital storefront bridges that gap.
This session shares lessons learned from building the storefront from the ground up: how setup and onboarding were designed with dealer feedback, how F&I fits into the digital experience, and how the future of digital storefronts has been considered for dealers. The dealer partner shares perspective from inside a store: why they chose to join, what surprised them once they were live, and what results have looked like in practice.
Attendees leave with a clear understanding of how a dealer-first digital storefront works, what dealers control, and how customer shopping activity is creating new opportunities for dealers to reach buyers and grow their business.
Key Takeaways:
- Expand your reach with confidence: Attendees will understand how dealers reach new audiences through a digital storefront, and that clear lines of ownership sit with the dealer throughout every transaction
- Identify the experience gap: Attendees will be able to identify ways they can seamlessly transition the customer experience from their digital storefront into the dealership
- See the path forward: Attendees will leave with a practical understanding of how digital storefronts fit into their existing operations, and how customer activity on those storefronts is creating new ways to reach buyers who are actively shopping
