Dealers have irreplaceable advantages that no direct-to-consumer brand can replicate. The challenge is meeting customers where they already shop. In this session, Melanie Erff, Amazon Autos, joined by a dealer partner currently using the Amazon Autos storefront, will explore how a dealer-first digital storefront bridges that gap. Amazon Autos has spent two years building alongside dealers, gathering input at every stage to shape a storefront that works for the way dealers actually operate.
Mel shares what the team has learned building the storefront from the ground up: how setup and onboarding were designed with dealer feedback, how F&I fits into the digital experience, and how Amazon Autos is thinking about the future of digital storefronts for dealers. The dealer partner shares perspective from inside a store: why they chose to join, what surprised them once they were live, and what results have looked like in practice.
Attendees leave with a clear understanding of how a dealer-first digital storefront works, what dealers control, and how customer shopping activity is creating new opportunities for dealers to reach buyers and grow their business.
