Derek Simonds
Executive Vice PresidentNumaDerek Simonds is the Executive Vice President of Numa’s rapidly expanding automotive division. With over 35 years of leadership in the auto industry, Simonds oversees a wide array of critical functions, including operations, partnerships, OEM relationships, customer success, and go-to-market strategy.
His extensive background encompasses finance, sales, marketing, and operations, honed through decades of direct engagement with dealerships. This comprehensive experience grants him a rare 360-degree perspective on the industry's evolution, from its historical roots to its current landscape, positioning him uniquely to anticipate its future trajectory.
Before joining Numa, Simonds served as the Chief Operations Officer at Zeigler Automotive Group, a prominent player in the U.S. automotive market. Before that, he spent 17 years as the National Sales Manager at The Cardone Group, further solidifying his expertise in the field. Additionally, Simonds contributes to the industry as a board member for RevDojo, underscoring his commitment to advancing automotive excellence.
The Profit Map: What 400 Million Conversations Reveal About Fixed Ops Revenue
An analysis of over 400 million customer conversations reveals three profit drivers hiding in plain sight across the fixed ops customer journey. This
…An analysis of over 400 million customer conversations reveals three profit drivers hiding in plain sight across the fixed ops customer journey. This session breaks down real world numbers and real world actions any dealer can take around appointment
…An analysis of over 400 million customer conversations reveals three profit drivers hiding in plain sight across the fixed ops customer journey. This session breaks down real world numbers and real world actions any dealer can take around appointment upsell capture, heat case resolution, and service marketing re-engagement to show where revenue is won and lost at the point of scheduling, during the visit, and long after the customer leaves the sh
…An analysis of over 400 million customer conversations reveals three profit drivers hiding in plain sight across the fixed ops customer journey. This session breaks down real world numbers and real world actions any dealer can take around appointment upsell capture, heat case resolution, and service marketing re-engagement to show where revenue is won and lost at the point of scheduling, during the visit, and long after the customer leaves the shop. Walk away with the data that shows what high-performing service departments do differently and the actionable steps to start applying it in your store immediately.
Key Takeaways:
- Learn how to use heat case tracking and resolution techniques to retain customers
- Learn how to use data to create upsell opportunities during appointment scheduling process: phone, website, or in person
- Learn how to optimize service marketing re-engagement: identifying where revenue is won and lost at the point of scheduling, during the visit, and long after the customer leaves the shop
