Mobile is such a hot topic for car dealers in 2015 but most of the conversation centers around millennials. Thankfully, mobile technology offers...
There’s Only ONE M: MOBILE
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10,000 likes mean nothing if your sales floor is empty
Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting...
3 Reasons WHY you should care about the Real Market Value (RMV) of your customers
At the upcoming DD18 in Tampa, I will be sharing why the Real Market Value (RMV) should decide your advertising – otherwise, you are wasting or...
The Exit to the Sale: It’s No Longer a Road
The Road to the Sale is dead. This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of...
A Picture is Worth a Thousand VDP Views.
In early 2012, based on years of work with the biggest 3rd party listings sites as a technology vendor, it became clear to us that the Vehicle...
Exposure To Closure
We need more leads, we aren’t selling enough, call the ad gal, or get on the net and find some leads, change the key words, fire the SEO, who now is...
Dominate Digital: How to Create an Engaging “Digital Showroom” Experience
Join PureCars’ National Director of Enterprise Accounts, Don Mullen for an unforgettable session on how to target, engage, and influence buyers...
Refining Your Sales Funnel to Move More Cars
Focus on Converting Website Visitors to Leads to Drive More Dollars to Your Bottom Line During the DD18 Digital Dealer Session, Devin Daly will...
Is Social Media Being Used Properly to Sell Cars?
How to Sell in the Mobile World The face of social media is changing for car dealerships. It’s no longer a market of Tweets and Tags, and automotive...
Let’s Talk About Vendors and VDP’s #accountability
Whether you’re the Dealer, GM or Digital Ninja This Is Cant Miss. How are you holding your platform/inventory vendor’s accountable for performance?...