Today’s market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer...
The Pursuit of Happiness: Creating Engaged Employees
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Putting the Experience Into Auto Finance
Why is it that auto finance isn’t more about the auto? Let me explain the question, which I have been thinking about for some time now. The “cool”...
How To Build An Auto Repair Business That Runs On Autopilot
Most shop owners I talk with want a business that runs on autopilot. What exactly does that mean? Well, let's start with the true definition. The...
Where Should B2B Spend on Social Advertising
Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to take...
Consumer Complaint Response Is Essential for Dealership Compliance
Establishing a compliance management system (CMS) is not a “one and done” event. Once ownership has implemented compliance programs, begun employee...
Why Settle? Help Customers Find the Car They WANT!
AU.TO is a true search engine similar to Google in terms of speed, breadth, and ease of use, but it is tailored specifically for cars, and only...
Turn CRM Into a Moneymaker With Post-Sale Follow-Up
I ran into an old acquaintance at Starbucks a while ago. I had referred him and his wife to a dealer friend a couple of years back, so I casually...
Have You Tracked Your Employee Turnover Lately?
Do you find yourself constantly concerned about retaining your employees and trying to hire the right people to take care of your customers? There...
Know Your Stuff
I believe without any question the service advisor makes the difference in regards to the service and parts department’s profitability. The day of...
Used Car Sales & SEO: Two Tales Of Woe
Sites around second-hand car sales tend to be heavily invested in online. However, due to tired legacy e-commerce platforms and challenging listing...