Q

Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

Q
Recalls and Marketing Bad News

Recalls and Marketing Bad News

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.

read more

Used Car Market Insights – Week of Apr. 19, 2016

This week’s Black Book Market Insights report looks at last week’s notable trends, which points out that Luxury Cars are seeing the highest depreciation currently of all car segments. Could this be a result of all the off-lease volume

read more

Video Content is King on Social Media

There have been many digital marketing articles stating that video content is important. It definitely plays a strong role in humanizing a business – if customers can see the “face” of the company via a video,

read more
Pondering Home Deliveries and Test Drives?

Pondering Home Deliveries and Test Drives?

The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’ I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience

read more