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Facebook Ads are the New Gold Mine

During the Gold Rush of the early 1900’s people crossed the country because they heard there was a way to find gold and become rich. Some were successful because they had the right investment

A Longer Car-Life Span Negatively Affects the Car-Buying Industry

A new study by AutoMD says more people are buying a used car or, they’re waiting longer to buy a new car. (They credit this to vehicles lasting longer than ever before.)

BMW Financial Opens Off-Lease Inventory to All Dealers

In preparation of the influx of off-lease vehicles returning to the market, BMW Financial Services has made its BMWGroupDirect.com service accessible to independent and non-BMW franchise

Getting the Most Out Of Your Team

Many leaders feel that being professional in their position means being organized, focused and strong. They never let their personal life or emotions enter into relationships with their employees.

Poll: Service Key to Satisfied, Loyal Car Customers

The J.D. Power survey finds that among highly satisfied customers, 92% say they definitely will return to the same service facility for future warranty work and 83% say they definitely will return for

What’s Next? Fix What You Are Doing First

Wonder why the Facebook Marketing your company is doing is not converting? There are a few things companies can learn from Christopher Kimball’s new venture,

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

Connectivity and digitalization are the number one key trend disrupting the automotive business in 2016. According to KPMG’s Global Executive Survey 2016,

The Time Is Now for Dealers to Embrace Online Video Advertising

Reaching the right car buyers at the right time is more difficult than ever given the high volume of ads inundating consumers on a daily basis.

Use This Nifty Trick to Increase Your Facebook Video Views [VIDEO]

Facebook videos are more popular than ever, but the challenge for marketers is that people have to ‘unmute’ the videos. Flick Fusion Director of Marketing Gina Reuscher shares a nifty trick that

How Can We Alter Consumer Perception that Car Buying is Painful?

According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.