Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible.
The Rush to Automation Could Be Detrimental to Loyalty
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DRIVIN Named Winner of 15th Annual Chicago Innovation Awards
DRIVIN, a premier service for automotive dealers that utilizes data to help sell, source, acquire and deliver quality used vehicles for its dealer partners,
This Week in Social Media News: Week of October 24, 2016
Facebook issued an update to improve the usage of the Events bookmark by adding a new Recommendations feature. This feature simplifies the process of gathering
Used Car Market Insights – Week of October 25, 2016
This week’s Black Book Market Insights reveals an increase in slow and no-sales days at auctions across the country. This week’s report also takes a comparison look at this year’s weekly
The Insurance Your Dealership Needs, But Probably Doesn’t Have
Insurance is one of those business costs we all hate paying every month, until the day we actually need it. I’m not an insurance expert so I don’t know exactly how many policies a typical dealership has.
Canadians Find YouTube Ads 57% More Engaging Than TV Ads
We’ve been focused on the high level of consumer engagement with video, and we know it’s important to create interactive visual content for consumers. But in today’s market
Cadillac Pinnacle Program – The Epitome of a Discriminatory Factory Program
General Motors has announced its latest program to attempt to bring the Cadillac brand back to prominence. As usual, the factory has put substantial focus on dealership operation
Fixing the Disconnect: How to Merge Digital Marketing and Floor Sales
Car shoppers would go to the dealer, hang out with the salesmen, test drive a number of vehicles and then repeat the cycle at a handful of other dealerships before finally arriving at a decision.
Foursquare Automotive Data Shows Value of Location-Based Customer Insights
Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions
Prestige Tech Center Cadillac Brings to Michigan Cadillac’s First New Build Under the ‘Project Pinnacle’ New Facilty Image Program
Prestige Cadillac in southeast Michigan and Detroit area, will unveil its brand new sales and service facility at a grand re-opening ribbon cutting event on Wednesday, October 12, 2016