Solera's Ellen Braaf, Vice President of Account Management, Dealer Solutions, Jenna Smith, Vice President, Sales and Operations, and Scott Knupfer,...
The Sales Recovery Is Real. The Inventory Problem Is Too.
The automotive industry got some welcome news in the second quarter of 2026. New vehicle sales rebounded 14% after a sluggish start to the year....
Bring Your Team to Digital Dealer 2026
BRING YOUR DEALERSHIP TEAM. LEARN MORE TOGETHERGive every member of your team the chance to learn, grow, and bring more ideas back to your...
The Three Windows of Protection: Why Buyers Hesitate
A customer says: “I need to think about it.” You’ve answered the questions. You’ve shown the vehicle. The payment works. The trade makes sense. The...
Ellen Braaf
Ellen brings 26 years of automotive experience, 10 years at Solera, and deep knowledge of the dealer technologies that power modern operations,...
Stop Running Software. Start Running Agents.
Every dollar of dealership AI so far has been pointed at your customer — BDC agents, auto-replies, voice agents answering your phone. Useful. But...
CARFAX: Which Vehicles are the Most Reliable?
CARFAX Names Top 3 Reliability Rankings for Cars, SUVs, and Trucks
Are You Putting Your Phones First? 10 Ways to Turn Your Phone Into a Competitive Advantage
Your competition has a phone too. What are you doing differently with yours? You spend real money to make the phone ring, but a ringing phone...
Responsible AI at the Dealership: Why “Human First” Isn’t a Limitation — It’s the Point
There's a version of AI that replaces the human on the other end of a phone call. A bot that fully answers, qualifies, schedules, and closes, all...
The First Five Minutes
The crucial time where dealership sales are won or lost.





