Sales & Variable OPS
[Video Blog] What the Hell is a “Value Proposition”?
What the hell is a "value proposition"? Nick Eberhardt from DealerPhysics defines and explains why it's important to use in your marketing strategy:
New Research: Small Ad Formats with Targeted Offers Drive More than 4 in 5 Website Leads for Dealers Studied
Gubagoo study also finds: gradually ramping up value of published offers on dealer websites saves $18,000+ a month. With dealerships making record investments in driving traffic to their sites, the website engagement leader, Gubagoo, today released new research on...
How to Deal With Headache-Inducing Customers
How to deal with headache-inducing customers, according to Entrepreneur. All customers, even the angry ones, are relatively easy to deal with -- most of the time. As long as you show a genuine interest in helping them, the majority of people you do business with won’t...
How to Avoid Surety Bond Mistakes That Cost Your Dealership a Great Deal
Whether you think getting bonded is a piece of cake or you are rather unfamiliar with surety bonds, there are potential traps along the way of obtaining your dealership’s bond. Why fall in, when you can simply learn to avoid them? Many dealerships struggle with...
How to Be the Worst Email Marketer in 10 Easy Steps
How to be the worst email marketer in 10 easy steps, according to Marketing Profs. Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things, many other...
Is Your Shop AC 609 Compliant?
As the summer quickly approaches, your shop will see an increased amount of vehicles with Air Conditioning issues. Are you prepared? For the past ten years, the EPA has been enforcing guidelines for air conditioning technician and equipment certification. Now is the...
TrueCar: Survey Reveals Consumer Misperceptions About Dealer Profits
Consumers believe car dealers make about five times more profit on the sale of a new car than they actually do based on a survey commissioned by TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform. The company today announced the results...
Manheim Technology Project Honored by PMI
Manheim Technology, a part of Manheim, the leading global provider of auto remarketing services, was selected as one of three finalists for a Project Management Institute (PMI) Atlanta Chapter Project of the Year Award for its strategic plan and implementation of a...
Ball joint service: Insights and replacement tips for a variety of vehicle applications
Ball joint service: Insights and replacement tips for a variety of vehicle applications, according to Auto Service Professional. Ball joint service isn’t always as straightforward as we’d like. Certain vehicles are prone to premature wear, some ball joints are not...
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