Sales & Variable OPS
Auto shops try to keep up with rising sales, recalls
Auto shops try to keep up with rising sales and recalls, according to The Detroit News. The wave of record-breaking recalls is keeping dealership service shops humming — and some dealers think it will only get busier heading into the fall. Service departments at...
Times Have Changed, But Ya Ain’t Seen Nothin’ Yet!
Most managers in the automotive industry have their nose to the grindstone, squarely focused on finishing the month ahead of projections. From dealers to general managers, from middle management to service advisors, from consultants to guys who write for Dealer...
Used Car Slang – Designer Slang Car Colors
Through all the years, it’s obvious that I probably had more exposure to more pre-owned managers and pre-owned department slang than anybody else in the industry. I am currently asked, especially by new managers, what it was like in certain decades. Going back and...
Congrats! You’ve Won a …Lawsuit!
Were you hoping to win a prize? Sorry, in my promotion no one wins, I just say that so you will come into my dealership. Doesn’t that sound awful? Unfortunately, it happens all too often in our industry. Dealers run sweepstakes where everyone is a “winner”. The ad...
Confounded Compliance!?
Having been a dealer, operated dealerships, and for the last decade or so consulted dealers on OSHA, F&I, identity theft and other worker and consumer protection laws, I know that thinking about and addressing compliance is no one’s idea of a holiday. Still, a...
Three Simple Tactics to Increase Customer Loyalty
Three simple tactics to increase customer loyalty, according to Marketing Profs. For years, my business approach was this: If you make something truly remarkable, it will sell itself. I know, it's very "Field of Dreams," but that's how I thought. And then I read The...
The 5 Secrets of Great Bosses
The 5 secrets of great bosses, according to Entrepreneur. When you think of your best boss ever, what did he or she do that created an inspiring work environment for you? How did he or she act to enable your high performance and high engagement each day? I’ve asked...
Increasing ROI from Website Marketing
If it’s all about location, location, location in real estate, it’s all about leads, leads, leads for auto dealers. Not surprisingly, almost all are laser focused on keeping a high number of inbound leads flowing regularly. One obvious way to do that is through...
Four Proven Techniques to Increase Clicks & Conversions on Your Dealership’s Website
In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealership didn’t even have dial-up Internet service, let alone a website. I’ll be honest, we had no idea what we should build, and...
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