Sales & Variable OPS
Your Facebook Page’s Organic Reach Is About to Plummet
Your Facebook page's organic reach is about to plummet, according to Social Media Today. Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook...
4 Ways to Improve the Dealership Experience
Inefficient auto dealerships can leave customers waiting too long for deals to be completed. But it is getting better. According to Edmunds' Senior Editor Matt Jones, 10 years ago car buyers used to visit five dealerships per purchase before signing a contract...
Manheim Study Reveals Presence of Physical Title at Sale Greatly Increases Vehicle Conversion Rate
While a variety of factors can affect vehicle conversion rates at auction, Manheim revealed in a recent study that the presence of a physical title at the time of sale can potentially double vehicle conversion rates. The research also revealed that vehicles with...
4 Reasons Americans Aren’t Buying Volkswagens Anymore
4 reasons Americans aren't buying Volkswagens anymore, according to Business Insider. Volkswagen recently announced that its U.S. auto sales dropped by a staggering 22% in June. This will mark the fourth time in the last six months that the brand has experienced a...
How Different Generations Use Smartphones
How different generations use smartphones, from Marketing Profs. Millennial smartphone owners spend 14.5 hours a week—more than two hours a day—on average using their phones, according to a recent report from Experian Marketing Services. In fact, Millennials spend so...
Mobile Site Configuration 101: How to Choose
Mobile site configuration 101, from Search Engine Watch. EMarketer expects 48.9 percent of mobile phone users worldwide, or 2.23 billion people, "will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next...
BMW Goes for a Spin on the World’s Most Insane Racetrack: An Aircraft Carrier
BMW goes for a spin on an aircraft carrier, according to AdWeek. It's one thing to drive at breakneck speeds around a barren salt flat or abandoned airport, but the pucker factor goes up a few notches when you're teetering on the edge of an aircraft carrier. In BMW's...
10 Steps for Hiring Your Next Rock Star
10 steps for hiring your next rock star, according to Entrepreneur. If there is but one consistent business discipline that defines success, it would most certainly be the ability to hire great talent. The right person can help you launch your company to new heights,...
Manheim Reports Increase In Q2 Used Vehicle Values
Strong consumer demand drove an increase in volume and values for used vehicles in the second quarter as attractive financing put purchases within reach of more consumers. The Manheim Used Vehicle Value Index, a measure of wholesale prices adjusted for mix, mileage...
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