Sales & Variable OPS
When the Push Should Be a Shove
The Holiday Inn on Jacksonville Beach in February of 1986 was the first open forum I held. Myself and eighteen dealers and used car managers walked in the room that morning. I actually had no real idea of what we were going to discuss. In that room were dealers that...
9 Tips for Packing Your Brand’s Message Into a 15-Second Instagram Video
9 tips for packing your brand's message into a 15-second Instagram video, according to Entrepreneur. It has been shown through data, most recently by Forrester Research, that Instagram represents by far, the best platform for marketers to interact with consumers....
Outnumbered: Gen Y Buys More Cars Than Gen X
Gen Y buys more cars than Gen X, according to Forbes. Poor Gen X. Not only are Gen X’ers stuck with listening to Baby Boomer rock and roll up and down the radio dial, demographers say they’re still having to live down an earlier –and undeserved — reputation for being...
Technology Trends – Is your Head Spinning?
ADP is one of the oldest DMS companies, founded in 1949 to provide payroll services. In 1972, the Dealer Services division was formed to provide data processing to dealerships. Now, the core Payroll portion of ADP has decided to spin off the Dealer Services division...
Big Data, Big Opportunity
You might think that your dealership is too small to have any need for big data. However, the fact of the matter is that big data provides daily insights that are invaluable to individual rooftops and dealer groups alike. "When it comes to big data there's a fixation...
Customer Referral Program Made Easy with Pulse’s Dealership Mobile App.
Pulse, a provider of Mobile Apps announced today the addition of a Referral program to existing Dealerships and their branded mobile App offering. With a Branded Mobile App, Dealerships can grab a piece of prime real estate on their customer’s smartphone to boost...
3 Reasons a Front-End Focused Strategy Falls Short in Used Vehicles
I’ve been hearing more disenchantment and doubt from dealers about the value of a turn-and-earn strategy for retailing used vehicles, which I call the Velocity Method of Management. The most vocal detractors are typically dealers who have long taken pride in the...
Contact Management Plus Automation: Nurture Leads All the Way into Your Dealership
What can you do with a great contact management solution? Engage your customers based on their personal interests, nurture new leads all the way through to their first purchase and beyond, send targeted marketing campaigns to specific groups of customers, rate and...
Making the Invisible Customer Visible
Phone Leads are Ramping Up – Do Your Agents Know Who They Are Talking To? Using digital website tracking to have a relevant conversation is as important for phone leads as it is for chat So much of our industry conversation has been focused on Internet and email leads...
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