Sales & Variable OPS
3 Ways to Help Prioritize Your SEO Efforts
3 ways to help prioritize your SEO efforts, according to Search Engine Watch. Whether you work in-house representing various stakeholders or on the agency side working with a handful of clients, arguably the hardest part of your day is prioritization. And it isn't...
Why Marketing Needs More Introverts
Why marketing needs more introverts, according to Harvard Business Review. Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts....
Dealer Engage Launches Dealer Engage 360, Automated Marketing Solution for Automotive Industry
Dealer Engage is proud to announce the launch of Dealer Engage 360, an automated marketing solution for the automotive industry. The solution allows dealers to reach each of their customers and nurture leads with targeted messages and personalized service campaigns....
Guide to Google Analytics Demographics Reports: Age, Gender & Interests
Guide to Google Analytics demographics reports, from Search Engine Watch. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of people were coming to...
What to know before you choose a social media monitoring tool
What to know before you choose a social media monitoring tool, according to Ragan. There is no shortage of social media monitoring tools. It's easy to become overwhelmed when trying to find the best one for your business. Since each business's needs and goals are...
Dominion Dealer Solutions Creates Priority Page for Dealers
Dominion Dealer Solutions, a division of Dominion Enterprises and an industry leader in equity data mining and customer relationship management, today released Priority Page for DealActivator, its equity data mining solution. The DealActivator Priority Page shows...
8 N.J. auto dealerships and owners to pay $1.8M for alleged deception
8 N.J. auto dealerships and owners to pay $1.8M for alleged deception, according to NJ.com. Eight New Jersey car dealerships and their owners have agreed to pay $1.8 million to resolve allegations ranging from deceptive sales tactics to failing to disclose mechanical...
For Millennials, Information Comes From Everywhere
For millennials, information comes from everywhere, according to Media Post. Millennial consumers are expanding their influence, but targeting them in the same-old ways, with the same-old tactics may not be the best way to reach them. “The way they are purchasing...
The Incredible Evolving Mobile Shopper
Several months ago, our aging desktop PC flashed its final “blue screen of death”, and we retired it to a local school. We decided to replace it with a shiny new iMac, and for a few weeks, my wife, teens, and tweens all wanted a turn on the new toy. Soon enough though...
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