Sales & Variable OPS
Crest Cadillac Increases RO Revenue by Twenty-Eight Percent, Generates Additional $25,000 per Month with AutoPoint
AutoPoint (www.autopoint.com), the leading platform that drives improvement in auto dealer fixed operations, today announced that Crest Cadillac in Plano, Texas has increased its service department's average labor revenue per Repair Order (RO) by twenty-eight percent...
DealerRater Launches LotShot™ App at the 17th Digital Dealer Conference
DealerRater, the world’s premier car dealer review site, today announced the release of LotShot™, a web application that helps dealership employees easily snap and share customer photos via email at vehicle delivery. The app further cements the customer relationship...
AVA.ai Announces Name Change to Conversica
New branding reflects software’s unique ability to automatically converse with leads via two-way email exchanges FOSTER CITY, CA – (September 18, 2014) – AVA.ai announced today that it has changed its company name to Conversica. The rebranding effort was undertaken to...
Five Tips and Examples for Digital Marketing Success
Five tips and examples for digital marketing success according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now,...
OPPORTUNITY MAX TO PRESENT JORDAN BELFORT, “THE WOLF OF WALL STREET” AT THE 17TH DIGITAL DEALER CONFERENCE & EXPOSITION IN LAS VEGAS
Opportunity Max, a strategic digital marketing company, announced today that it is sponsoring and presenting the keynote address of Mr. Jordan Belfort, the "Wolf of Wall Street," at the 17th Digital Dealer Conference & Exposition at the Mirage Hotel & Casino...
The 6 dirtiest jobs in digital marketing
The 6 dirtiest jobs in digital marketing, according to Ragan. I've watched Mike Rowe, host of Discovery Channel's "Dirty Jobs," tackle smelly, dangerous, and downright strange jobs. I don't believe Mike ever took a job in digital marketing, which can be as confounding...
8 Mobile Advertising Secrets
The vast majority of automotive consumers—71%—report using their smartphones as part of the buying process, with 63% using their phones for research while they are physically at the dealership. And dealers are catching on, shifting massive amounts of advertising...
FlickFusion Introduces Timeline Marketing, an Award-Winning Innovation That Expands Auto Dealer Presence on the Internet
Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced Timeline Marketing, a powerful tool that allows auto dealer personnel to update new and existing videos with dealership marketing messages in the form of banners and...
Run Your Dealership like a Start-up
Large and well established companies in our space are notorious for spending the lion’s share of their resources protecting their golden goose rather than making moves to grow it larger. This logic is understandable to some degree, as key decision makers are often...
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