Sales & Variable OPS
5 Automobiles That May Just Be Good Investments
5 automobiles that may just be good investments, according to Personal Finance Cheat Sheet. The Census Bureau estimates that close to 12 million new cars were purchased during the most recently reported year. During a search for a new automobile, appearance of the...
The Value of Safety Coordinators
As we’ve discussed many times before, a strong safety culture is born from teamwork; however, every successful team requires a leader. To create this success you need an individual who is in charge of action items, and facilitates change. In regards to safety culture,...
10 Marketing Lessons From the World Cup
10 marketing lessons from the World Cup, according to Marketing Profs. More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating back to 1930....
Leveraging Technology Trends in Parts Distribution
Technology is rapidly changing before our eyes. Cliche, yes, but absolutely true. Sometimes those rapid changes are short-lived (remember pagers?), but often times, those rapid changes equate to “faster” and “easier” - and that’s usually a good thing. The fine line we...
Everything You Think You Know about Digital Marketing is Wrong
You are being lied to. As dealers, we like to think that our web presence distinguishes us from our competition, and that we understand our web analytics and KPIs. We like to think that we have reliable third-party data, that SEO and SEM are working for us and that...
Leases Entice Drivers to Upgrade Cars as Often as IPhones
Leases entice drivers to upgrade cars as often as iPhones, according to Bloomberg. When Adam Gilgis leased a Volkswagen GTI this month, he had one goal: a low monthly payment. “We pay $320, which is perfect,” said the 35-year-old Chicago attorney. “If we finance the...
American Honda Motor Co. adds AutoCheck® vehicle history reports to its Honda Certified Pre-Owned Vehicles and Acura Certified Pre-Owned Vehicles programs
Experian Automotive today announced American Honda Motor Co. has named it as a provider of vehicle history reports for its Honda Certified Pre-Owned Vehicles and Acura Certified Pre-Owned Vehicles programs. By incorporating the option to choose AutoCheck® vehicle...
Feds want faster pace for auto recalls
Feds want faster pace for auto recalls, according to The Detroit News. The Obama administration and some members of Congress want to give the National Highway Traffic Safety Administration sweeping new authority to get unsafe cars off the road quickly. And they want...
Adding Mobile Marketing to your Fixed Operations Marketing Plan
Adding mobile marketing to your fixed operations marketing plan, according to Stratosphere Studio. Since the invention of the smart phone, our lives have never been the same. Everywhere you look, people are constantly making use of mobile technology. We get news...
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