Sales & Variable OPS
Deal Competition Creates Good Buyer Behavior and High Prices
The dealership seller’s market remains incredibly robust. Despite our industry’s slowing growth rate (1% increase in sales year over year in June 2014), dealership profits remain high and buyers are willing to pay big blue sky multiples on high profits. This is mostly...
Talk Dealer to Me – Suburu of Puyallup Talks “Why Buy”
Talk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with Chris Brown and focuses on Subaru of Puyallup’s unique “Why Buy” message. Chris...
Interview with Garth Blumenthal – GM of Fletcher Jones Motor Cars
The Fletcher Jones Automotive Group opened its long-awaited Mercedes Benz store in Temecula, CA on April 18, 2014. It joins the group’s other 16 dealerships that generated more than $1.8 billion in revenue with more than 31,000 new and used vehicles retailed in 2013....
9 Advanced – and Ethical – Techniques for Spying on Your Competitors Online
9 advanced and ethical techniques for spying on your competitors online, according to Entrepreneur. Want to spy on your competitors? The information you need is publicly available and freely accessible. In this article, I’ll show you the tools and techniques that will...
Momentum… and an Off-the-Wall Idea that Might Make you Money
lab·y·rinth ˈlab(ə)ˌrinTH/ noun 1. a complicated irregular network of passages or paths in which it is difficult to find one's way; a maze. It’s official, almost everyone that is looking for an easy, direct passage to a set of keys from your dealership is stuck in a...
Seven Mobile Marketing Tips Every GM Needs to Know
It’s time. Are you using mobile advertising to steer today’s car buyers your way? The number of people who use both tablets and smartphones is expected to reach 140 million in the states by 2018. Now’s the time to invest in all things mobile to deliver the right...
Customer Profiling in the Digital Age
Recent technological innovations in data collection and customer feedback have been a boon to automotive dealers, providing them with a treasure trove of information to which they never before had access. Faced with a plethora of data, many automotive marketers are...
No Matter What You’re Selling, This Strategy Should Do the Trick
No matter what you're selling, this strategy should do the trick, according to Entrepreneur. There are no shortage of instructional sales books. In fact, there are probably too many. The difficulty with most of the books is that they tend to teach you how to follow a...
Modern Nissan of Lake Norman: Jumps to the #3 Spot for Nissan Sales in North Carolina
Jumping to the #3 spot in a two-year period – how did they do it? “We implemented a two-part strategy that focused on gaining sales from our existing customers and conquesting new sales by targeting that perfect prospect, says Scott Traub, GM of Modern Nissan. The...
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